LEGO Let's Go Paris Campaign at The Exchange TRX
A fun family adventure awaits!
- 31 Jul 2024
- by
- The Exchange TRX
Bonjour builders, let’s go to Paris with The LEGO Group!
The LEGO Group is unveiling Malaysia’s first LEGO Parisian Café and Art Gallery experience at The Exchange TRX!
Experience Parisian Magic
Bringing the Paris experience closer to home, fans in Malaysia can visit an exclusive Parisian-themed pop-up at Urban Node Atrium, Ground Floor (MRT Plaza Entrance) from 31 July to 25 August.
Aimed at adults with a passion for travel, this campaign takes shoppers through Parisian-inspired streets decorated with LEGO elements, inviting travel enthusiasts to embark on a refreshing journey to explore the magic of the French capital, one brick at a time.
Shoppers can expect the space to be adorned with common sights of the city, such as quaint alfresco dining areas, a LEGO Eiffel Tower for that perfect Instagram photo, bountiful flower carts radiating vibrance, and an art gallery and museum showcasing LEGO ‘artwork’ that evokes the culture of the city of light and love.
Additionally, shoppers can collect an event-exclusive LEGO Passport for free by signing up for a free membership with Box of Bricks. They can redeem a limited-edition passport and Notre-Dame stamp to build up their stamp collection, which is usually available only at travel retail stores in airports, LEGOLAND Malaysia, and selected LEGO Certified Stores around the world.
Global Icons of Paris
Highlighting this campaign are two of LEGO’s newest products that celebrate the iconic landmarks of Paris – the 31213 LEGO Art Mona Lisa and 21061 LEGO Architecture Notre-Dame de Paris sets, where the campaign bridges the fun of play with what makes travel unique.
Shoppers can also check out the 10334 LEGO Icons Retro Radio, 21345 LEGO Polaroid Camera, 10328 LEGO Icons Bouquet of Roses, 10307 LEGO Eiffel Tower and 21349 LEGO Ideas Tuxedo Cat for a fun and romantic building experience with their loved ones.
The chic Parisian-themed pop-up will also feature the iconic LEGO Eiffel Tower on our signature Flat Iron screen, for shoppers and fans alike to enjoy the unique charm of Paris with a fun LEGO twist!
The event space will be transformed into a few notable interactive zones, including:
● Eiffel Tower Speed Build Challenge: Challenge yourself to speed build an Eiffel Tower using LEGO bricks with instructions within 60 seconds to redeem a LEGO Voucher (T&C apply).
● Travel Posting Photo Contest: Snap a series of travel poses with our LEGO photo booths and upload three photos on social media with a creative caption and hashtag #LEGOMY #LETSGOPARISMY, to stand a chance to win a LEGO playset.
● Instagram Hashtag Printing Booth: Take a picture at the photo booth and post it on social media with the hashtag #LEGOMY #LETSGOPARISMY, collect your print-out at the print station with customisable print-out frames.
Once shoppers have posted their photos taken at the event on social media, they can redeem limited edition luggage stickers which will change weekly from the redemption counter on a first come first-served basis. The available stickers include a LEGO Tuxedo Cat, a Parisian skyline, and a LEGO Bouquet of Roses.