What Does Joy Mean to You? Find Out at Kate Spade's New Pop Up
Experience the joy of the reimagined Spade Flower Jacquard handbag assortment
- 4 Sep 2024
- by
- The Exchange TRX
The kate spade new york Fall 2024 collection embraces the spirit of the season and the endless possibilities it holds.
Classic prints and proportions, heritage details and tried-and-true brand codes are reimagined in completely new ways - with the brand’s signature charm turned all the way up. The brand’s Spade Flower Jacquard handbag group is inspired by its most iconic brand identifier, the spade.
In a continuation of its long-term partnership with world-renowned Italian luxury textile mill Limonta, kate spade new york has created a new luxe jacquard fabrication - now interpreted with more depth and dimension than ever before. The Spade Flower Jacquard handbag in black will be exclusively available to purchase at the pop-up location while the additional handbag colourways will be available at all kate spade new york stores.
Designed to spark joy, the pop-up store will offer several experiential elements to inspire visitors to answer the question, “what does joy mean to you?” Guests will interact with a large-scale flip board showcasing different interpretations of what Joy means to them.
There will be a fish-eye lens photo booth experience in which guests can take home a printed photo with a Spade Flower Jacquard border. To conclude the experience, guests who make a purchase at the pop-up can customise a beaded phone strap with kate spade new york charms exclusive to the pop-up location.
The pop-up encourages visitors to share their own interpretations of what joy means to them while exploring new product offerings from the brand. The pop-up is wrapped in signature brand codes including kate spade green which sits prominently alongside the brand’s signature spade flower print.
Coinciding with the opening of the Pop-Up at The Exchange TRX, on September 4, 2024, kate spade new york will debut its Fall 2024 brand campaign featuring actresses Taraji P. Henson (“The Color Purple,” “Fight Night”), Nicola Coughlan (“Bridgerton”), and Marsai Martin (“Black-ish,” “G20”), who join the brand in unveiling its Fall 2024 collection, including the relaunch of the signature Spade Flower Jacquard assortment.
The experiential kate spade new york pop-up will be at Central Exchange until 15 September 2024.
kate spade new york can be found on Ground Floor.