Rituals

Established in Amsterdam in 2000, Rituals' founder Raymond Cloosterman started his journey with a mission: to transform everyday routines into more meaningful moments. 

Two decades later, our ever-evolving brand is taking that idea further. Inspired by the wisdom and traditions of ancient cultures, we created an extensive collection of luxurious yet affordable home and body cosmetics. We hope to enrich your life using unique signature fragrances that are carefully designed and composed by the world's finest perfumers.