Jo Loves

Jo is celebrated as an “English scent maverick” and is known for creating some of the world’s most cherished fragrances. Initially a facial therapist, Jo discovered her passion for scent while operating her skincare clinic at home in London. As she began handcrafting scented products, her remarkable creations quickly garnered attention.

Jo Loves embodies Jo's devotion to perfumery and her commitment to unique, memorable scents. Each product reflects her creativity and dedication, establishing Jo Loves as a beloved name in luxury fragrances.

Jo's undeniable desire to create beautiful and unexpected fragrances, pioneering a groundbreaking collection of scents, bath and body products, and candles inspired by the memories and moments in life that Jo loves.