HYPE

Founded in Malaysia in 2012, HYPE Clothing Co. draws inspiration from the enduring classic-modern American subculture, encompassing subculture music, fashion, sport and art. With global passion, its rapid growth mirrors its popularity. Beyond apparel, HYPE offers lifestyle goods, aiming for timeless presence. Renowned for innovation, HYPE caters to fashion-forward individuals embracing streetwear for self-expression. The new flagship store at The Exchange TRX showcases mainline HYPE apparel, HYPE Junior, and HYPE GIRLs in a vibrant convergence. Join HYPE in redefining style and self-expression.