Fresh

The most inspiring skincare brand, fresh harnesses nature's potency from around the world to awaken senses and transform skin. Placing sensoriality at the heart of performance, fresh creates multi-sensorial indulgences that feel as good as they work. The brand was founded as a shop in 1991 by Lev Glazman and Alina Roytberg, creative visionaries driven by their curiosity about natural time-honored remedies and extraordinary experiences for the skin. An LVMH Maison since 2000, fresh is a global company based in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. Because nature is our destination for innovation, the brand is committed to protecting biodiversity where it sources ingredients -nurturing the skin of the earth for a thriving, harmonious world that is forever fresh.